All about the mission and the team
Learn a bit more about what Hispanic Marketing Solutions
We are a marketing and communications company that can meet a wide range of needs, specializing in the following:
- Linking individuals to local services and businesses through writing, design, film, and editing.
- Helping businesses reach the Hispanic Community, the fastest growing minority in the country.
- Flexible services including press releases, distribution, pitching letters to press, media follow up, translation, and information interpretation.
- Contacts in the most important Hispanic markets in the country and in Latin America; including coverage online, for the press, the radio, and TV.
Our Value Proposition
Hispanic Marketing Solutions, LLC aims to improve immigrants’ lives who are not yet fully assimilated into their current regional culture mainly due to the dispersant of information. We link these individuals to local services and businesses throughout Michigan and the United States via social and digital channels, marketing, media and public relations, using original content created through writing, designing, filming and editing.
We can help any business reach the Hispanic Market, the fastest growing and the most significant minority in the country.
Liliana Ospina Herbstreith is a Colombian immigrant, journalist, and entrepreneur. She is the founder of Hispanic Marketing Solutions LLC, Latinos En Michigan TV, and the Minority Education Freedom Foundation.
She emigrated to Michigan from Bogotá, Colombia, in 2005 and holds a Bachelor’s degree in Social Communication with a concentration in Journalism from Universidad de La Sabana in Colombia. Liliana is a bilingual professional with over 20 years of experience in communications, journalism, public relations, translation, copyediting, and marketing.
Our Leader
She began her career at CityTV in Bogotá, where she reported on local news stories impacting the community. She later worked as a production assistant at an independent television company and served as press secretary for two senators and one representative in the Colombian Congress, developing local and national communications and public relations campaigns.
Liliana has a strong command of the Spanish language and extensive experience translating, proofreading, and editing content from English to Spanish. She served as the Spanish-language editor of Plastics News during Plastimagen 2016, 2017, and 2019—the most important plastics industry conference in Latin America. She is also a professional voice-over artist with years of experience narrating for newscasts, corporate videos, documentaries, and other media projects.
In the United States, Liliana has worked with a wide range of companies and organizations, including GlobalHue (formerly Michigan’s largest multicultural advertising agency), Domestic and Sexual Abuse Services (DASAS), Kellogg’s Corporation in Calhoun County, and El Vocero Hispano newspaper in Grand Rapids. She currently operates through her own company, Hispanic Marketing Solutions LLC – Latinos En Michigan TV, based in Howell, Michigan.
Founded in 2016, Latinos En Michigan TV is a digital news media outlet that produces original video and written content highlighting events, news, and issues relevant to Michigan’s Hispanic/Latino community. Liliana and her husband launched the platform with the mission of amplifying positive stories and elevating community voices across the state. Drawing on her background in television production, Liliana personally conducts interviews, films, edits, and distributes the content across digital platforms and at latinosenmichigantv.com.
In 2019, she launched the Talentos Latinos Awards after producing a video series titled Talentos Latinos, which highlighted the work of Hispanic leaders, entrepreneurs, and volunteers who positively impact the lives of Latinos in Michigan—particularly in Southwest Detroit.
In 2020, the Michigan Hispanic Chamber of Commerce honored Liliana with the Chamber Advancement Award for her leadership and commitment to Hispanic businesses statewide. In 2021, she founded the Minority Education Freedom Foundation, a nonprofit organization dedicated to expanding opportunities for women, children, immigrants, and underserved communities through education, arts, and intercultural programming.
In 2022, Liliana received the Leo Padilla Award from the Ford Hispanic/Latino Network, recognizing her leadership and contributions to advancing visibility and equity for the Hispanic/Latino community. In 2023, Governor Gretchen Whitmer reappointed her to the State Advisory Council on Deaf, DeafBlind, and Hard of Hearing, representing individuals with professional expertise in the field. She served until January 2025, when she resigned due to personal matters.
In 2025, Hispanic Marketing Solutions LLC was recognized by Corp! Magazine as a Civility & Inclusion–Focused Company at the Michigan Salute to Civility & Inclusion Awards.
